Why spend 5-days ideating a product already built?

We often get asked “why do you spend 5-days with new customers exploring the idea for your product when it is already built?” It is true, product ideation is a foundational activity when building a brand new product. But it has an equally foundational role when implementing already-built products too. Even when they have been […]

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The 5 W’s of Wireless Public Alerts

We’ve all used notifications on our phones for text messages and email. We want to be notified when someone is reaching out to us, and have configured our phones to notify us in the way we want (ringer, vibration, home screen, etc.). There is another category of notifications for when the authorities want to reach […]

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