Boiling Points: Formatting Boil Water Advisories

Health Canada recommends the Center for Disease Control (CDC) elements be used for a boil water advisory issued to the general public, including: Description of the situation, the reason for the advisory, including contaminant(s) of concern and the contaminant level(s); When the situation occurred; Any potential adverse health effects from drinking the water (e.g., diarrhea); Population […]

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Pros and cons of subscription based alerting systems

When you think about alerting systems, you should always keep in mind that they are essentially just like any other communication method used to reach a large number of individuals. You’ve got something to say to your audience, maybe its advertising your new product, and you need a way to reach them. With this thinking […]

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APNs for Public Alerting Apps

Notifications matter! In a public alerting App, notifications are a key trigger to get citizens’ attention and increasing app usage. Notifications managed poorly can have the opposite effect, driving app usage down and causing your your app to be deleted outright. Doing alert notifications right isn’t easy, unless you’ve got PEASI! Research has shown that push […]

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Why spend 5-days ideating a product already built?

We often get asked “why do you spend 5-days with new customers exploring the idea for your product when it is already built?” It is true, product ideation is a foundational activity when building a brand new product. But it has an equally foundational role when implementing already-built products too. Even when they have been […]

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