OUR STORY

From Crisis to Innovation: Modernizing Alerts

Our story kicked off with a major event—a massive flood in Alberta, Canada. It was a chaotic time that forced our founders, and many others, to evacuate their homes. This situation really highlighted how outdated traditional communication methods like TV and radio were when it came to getting emergency alerts out quickly and effectively.

After the flood, we teamed up with the Alberta Government to roll out Canada’s first provincial emergency alerts that go straight to smartphones. This was a big deal and got noticed by other provincial emergency management agencies, as well as businesses and schools that were dealing with similar communication issues. We realized that the old ways just weren't cutting it, and there was a real need for a more modern approach.

As we worked alongside Emergency Managers from different sectors, we noticed a big challenge: reaching out to people who might be missed because of language differences, spotty cell service, disabilities, or varying comfort levels with technology. This realization inspired us to create Alertable—a user-friendly mass notification system tailored to tackle Canada’s unique communication needs.

Currently, Alertable stands as the sole commercial solution in Canada endorsed by provincial emergency management agencies for their official alerting programs. We have designed Alertable to be strong and reliable for provincial-level alerts, while also ensuring it remains cost-effective for local and regional applications.

Today, governments at local, regional, and provincial levels, as well as businesses and schools throughout Canada, depend on Alertable to deliver essential information to those who need it, precisely when they need it.

We invite you to join us on this path of innovation and safety. Keep connected, stay informed, and rely on Alertable as your trusted partner for emergency communication.

Stay Aware & Plan Ahead

INDUSTRY EXPERTS

We co-write open alert standards to benefit all

Our co-founder and CTO, Jacob Westfall, plays a key role as a co-editor for global standards and guidelines concerning emergency alerts. This encompasses the Canadian Profile of the Common Alerting Protocol (CAP) and the Common Look & Feel (CLF) guidelines implemented in Canada.

Since we're well-versed in these standards, we make sure our mass notification software, Alertable, not only meets but often exceeds them. When you use our platform, you’re tapping into a wealth of knowledge, expertise, and insights that we’re excited to share with you.

Check if your mass notification software is CAP-compliant.

We Are Emergency Alert Industry Experts
Emergency alert software that is proven and reliable
PROVEN & RELIABLE

Emergency alert system that works when it counts

 

Our emergency alert software boasts a well-established and reliable track record. It has been effectively deployed during some of the most expensive disasters in Canadian history.

Our alert system has successfully informed millions simultaneously during high-demand periods without any compromise or failure. If you're seeking a dependable emergency alert system, you've found the right solution.

 

RANGE OF USE

Emergency alerts and daily notifications, government and business, wide and local, we do it all

Provincial alerting

Ours is the only commercial software adopted for province-wide alerting in Canada, showing the trust provincial authorities have in us.

Regional alerting

Numerous regional districts and regional municipalities use our mass notification software as a cost-effective and reliable solution for communities in the region.

Local alerting

Capital cities, urban centres, towns and villages use our mass notification software to keep their residents and visitors informed and aware.

Workplace alerting

Businesses use our mass notification software to keep employees, partners and stakeholders aware of company incidents and day-to-day events.

Campus Alerting

Notable schools in Canada use our mass notification software to notify students, faculty and staff about dangerous situations on campus.

PEOPLE

Meet our co-founders

Co-founder

Rick Arter

CEO

Co-founder

Jacob Westfall

Chief Technology Officer

Co-founder

Evan Kirkwood

Chief Product Officer

One tool for all your communication needs