Direct To You: Modernizing Alerts

Our story begins with a devastating flood in Alberta, Canada that forced many, including our founders, to evacuate. This exposed a gap in critical communications. Our founders saw that the usual playbook of relying on TV, radio and social media was no longer working.

Shortly after, they collaborated with the Alberta Government to provide Canada's first provincial direct-to-smartphone emergency alerts. Word spread quickly and inquiries started coming in.

Our founders dug deeper and learned that this communications challenge was widespread. Emergency managers in all levels of government, companies and schools were looking for a better way to notify residents, employees and students directly and easily.

We learned what emergency managers really wanted was one button to push to reach everyone everywhere, instantly and directly, in a format that works best for recipients including SMS, email, phone calls, and apps.

That's why we built Alertable.

Stay Aware & Plan Ahead


We co-write open alert standards to benefit all

Our co-founder and CTO, Jacob Westfall, is a co-editor of international standards and guidelines for emergency alerts including the Canadian Profile of the Common Alerting Protocol (CAP) and the Common Look & Feel (CLF) guidelines used in Canada.

Because we know the standards personally, we ensure that we meet or exceed all of them. You have this level of knowledge, expertise and insight available to you when you use our mass notification software, Alertable.

Check if your mass notification software is CAP-compliant.

We Are Emergency Alert Industry Experts
Emergency alert software that is proven and reliable

Emergency alert system that works when it counts

Our emergency alert software has a long and proven history. It has been successfully used for some of the costliest disasters in Canadian history.

Our emergency alert system has notified millions of people at once during peak loads without compromise or failure. If you need an emergency alert system that works and that you can rely on, you've come to the right place.


Emergency alerts and daily notifications, government and business, wide and local, we do it all

Provincial alerting

Ours is the only commercial software adopted for province-wide alerting in Canada, showing the trust provincial authorities have in us.

Regional alerting

Numerous regional districts and regional municipalities use our mass notification software as a cost-effective and reliable solution for communities in the region.

Local alerting

Capital cities, urban centres, towns and villages use our mass notification software to keep their residents and visitors informed and aware.

Workplace alerting

Businesses use our mass notification software to keep employees, partners and stakeholders aware of company incidents and day-to-day events.


Meet our co-founders


Rick Arter



Jacob Westfall



Evan Kirkwood

VP Product

One tool for all your communication needs