Be Prepared

Why Canadians Choose to Get Alerts: The Importance of Emergency Notifications

Discover why Canadians sign up to get alerts during emergencies. Learn how timely notifications can enhance safety and preparedness across the nation.


In today's unpredictable world, ensuring personal and public safety has become a paramount concern for Canadians. One effective way to enhance safety is to receive alerts through reliable emergency notification systems. These systems provide timely information during emergencies, enabling individuals to make informed decisions to protect themselves, their families, and their property.

This blog explores the reasons behind the growing trend of Canadians signing up to get alerts. We'll examine significant events, such as the 2020 Nova Scotia mass shooting and the 2016 Fort McMurray wildfires, that have led to surges in alert system sign-ups. Additionally, we'll discuss how platforms like Alert Ready and Alertable function and how you can utilize them to stay informed during critical situations.

Receive Timely Information by Choosing to Get Alerts

Signing up to get alerts from an alert system is a way to receive warnings about impending threats such as tornadoes, fires, floods, and local emergencies. Alertable is a nationally available public alert system. Hundreds of thousands of people across Canada rely on it to receive alerts. Alertable has seen significant spikes in new sign-ups and traffic during major incidents, demonstrating the public's need for reliable alert systems during crises.

Events that Motivate People to Choose to Get Alerts

In April 2020, Nova Scotia experienced Canada's deadliest mass shooting, resulting in the tragic loss of 22 lives over 13 hours. The perpetrator, disguised as a police officer, moved across communities, causing widespread fear and confusion. The delayed use of the emergency alert system during this crisis underscored the critical need for timely public notifications. In the aftermath, there was a significant increase in Alertable sign-ups, as residents sought more immediate and reliable ways to receive emergency information. This incident highlighted the importance of robust alert systems in ensuring public safety during unforeseen threats.​

The 2016 Fort McMurray Wildfires

In May 2016, Fort McMurray, Alberta, faced one of the most devastating wildfires in Canadian history. The blaze led to the evacuation of approximately 88,000 residents and destroyed over 2,400 homes and buildings. The rapid progression of the fire emphasized the necessity for prompt and accurate emergency alerts. During this disaster, many turned to Alertable to receive real-time updates on evacuation orders and safety information. The event demonstrated how crucial timely alerts are in facilitating swift evacuations and minimizing harm during large-scale emergencies.​

The 2018–2019 Ottawa Floods

Between 2018 and 2019, Ottawa experienced severe flooding, leading to significant property damage and the displacement of residents. The unpredictable nature of rising water levels made timely information dissemination vital. Residents increasingly relied on Alertable to receive updates on flood warnings, evacuation notices, and safety guidelines. The floods highlighted the importance of having a dependable alert system to navigate the challenges posed by natural disasters effectively.​

The 2021 Columbia Shuswap Regional District Fires

In 2021, the Columbia Shuswap Regional District in British Columbia was severely affected by wildfires, prompting evacuation orders and alerts. The rapidly changing conditions necessitated immediate communication to ensure public safety. Alertable played a pivotal role in providing residents with real-time information on fire progression, evacuation routes, and safety measures. The situation underscored the essential role of comprehensive alert systems in managing emergency responses and safeguarding communities.​

Why People Turn to Alertable to Get Alerts

Get Alerts through Mobile Technology

Canadians increasingly rely on mobile technology to receive timely emergency information. Mobile apps, websites, social media, smart speakers, and text messaging services have become essential tools for disseminating alerts. As technology evolves, so does the public's expectation for immediate and accurate notifications.​

The shift towards mobile platforms has transformed emergency communication. Mobile devices offer a direct and personal channel for critical information, making them ideal for services like Alertable. This evolution ensures that more individuals can receive alerts promptly, enhancing overall public safety.​

Signing up for Alertable is straightforward. If your community utilizes Alertable, you can register through your local municipality's website. Even if your community doesn't participate, you can download the Alertable mobile app to receive alerts issued by Alert Ready, Environment and Climate Change Canada, and other authorities. Users can customize their alert preferences to receive notifications about specific types and levels of emergencies relevant to their location. This customization ensures that users receive pertinent alerts without being overwhelmed by irrelevant information.​

Customization options include selecting the types of alerts you wish to receive—such as weather warnings, public safety alerts, or environmental hazards—as well as the locations for which you want to receive alerts, like your home, workplace, or child's school. While critical alerts related to life safety cannot be turned off, this level of personalization makes Alertable a user-friendly tool for staying informed about emergencies.​

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Get Alerts from Alert Ready

Alertable is fully integrated with Canada's national Alert Ready system, enhancing its capability to send and receive wireless text alerts. This integration means that alerts disseminated through Alert Ready will also be received on Alertable, providing a seamless experience for users. During life-threatening events, this integration can help limit and prevent further tragedies by ensuring that more people receive critical information in real-time.​

The integration with Alert Ready ensures that Alertable users are always in the loop and will get alerts directly on their devices, even if their device is not compatible with Alert Ready. This partnership enhances the effectiveness of public alerting by combining the reach of Alert Ready with the versatility of Alertable. The result is a comprehensive alerting system capable of delivering timely information across multiple platforms. It guarantees that you get alerts broadcast to the general public, but with the added convenience of receiving them on your preferred platform. This integration enhances the reliability and reach of emergency communications.

Get Alerts on Multiple Platforms

Alertable provides alerts through various platforms, including mobile apps, websites, social media, smart speakers, and text message services. This multi-platform approach ensures that users can get alerts in the most convenient way for them. For example, during a disaster, someone may receive an initial text alert on their smartphone and then choose to click the link provided to read more detailed information on the Alertable website or through social media updates.​

The versatility of Alertable's platform options means that you are never out of touch, no matter where you are or what device you are using. Whether you prefer to get alerts via a mobile app, text message, or even through a smart speaker, Alertable has you covered. This flexibility ensures that critical information is accessible to everyone, enhancing overall public safety.

To learn more about Alertable and its use case, check out our in-depth case study: Alertable Case Study: A Versatile Tool for Community Notifications

The Impact of More People Choosing to Get Alerts

  • Reduce Panic and Improve Response - Timely alerts play a crucial role in minimizing panic and enhancing public response during emergencies. When individuals receive accurate information promptly, they can make informed decisions, reducing chaos and facilitating coordinated actions. Alertable's real-time notifications provide clear instructions, helping communities navigate emergencies with greater confidence and order.​
  • Enhance Public Safety - Alertable contributes significantly to public safety by delivering reliable alerts across various platforms. Its integration with Canada's national Alert Ready system ensures that critical information reaches a broad audience swiftly. By keeping citizens informed about potential threats, Alertable empowers them to take proactive measures, thereby safeguarding lives and property during emergencies.​

Get Alerts: A Call to Action

The necessity for effective public alerting systems in Canada is evident. Whether facing natural disasters like the Fort McMurray wildfires or tragic events such as the Nova Scotia mass shooting, timely access to accurate information is crucial for safety. By signing up for Alertable, Canadians can ensure they receive alerts that help them stay informed and protected during emergencies.

Encourage People to Get Alerts

We urge everyone to sign up for Alertable and customize their alert preferences to receive notifications relevant to them. Staying informed about potential threats allows individuals to take necessary precautions to safeguard themselves and their loved ones.​

Encouraging widespread sign-ups not only enhances individual safety but also strengthens community resilience. The more people who receive alerts, the more informed and prepared the community becomes during emergencies, leading to improved collective responses. By subscribing to Alertable, you contribute to building a safer, more informed community.​

Spreading the Word About How to Get Alerts

Share the importance of public alerting with friends and family. The effectiveness of alerts increases as more people subscribe. By spreading the word, you help ensure your community is better prepared for emergencies.​

Community engagement and word-of-mouth are powerful tools for enhancing public safety. Sharing positive experiences with alert systems and encouraging others to sign up plays a crucial role in building a robust network of informed citizens. This collective awareness and preparedness can significantly improve the community's overall response to emergencies.

Choosing to Get Alerts Can Save Your Life

Choosing to receive emergency alerts is a proactive step toward safeguarding yourself and your loved ones. By subscribing to services like Alertable, Canadians can access timely and accurate information during crises, enabling informed decisions that can save lives. Alertable's integration with Canada's national Alert Ready system ensures that users receive critical alerts across multiple platforms, including mobile apps, websites, and smart devices.

The effectiveness of such alert systems has been evident during past emergencies, such as the 2016 Fort McMurray wildfires and the 2020 Nova Scotia mass shooting, where timely information was crucial for public safety. By staying informed through Alertable, you contribute to a more prepared and resilient community. In emergencies, every second counts, and having access to reliable alerts can make all the difference in ensuring your safety and well-being.​

Stay prepared. Stay safe. 

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