Alert Ready Test May 5, 2021

On May 5, 2021, provincial and territorial emergency officials across Canada tested the Alert Ready system. Hear what Canadians had to say.

On May 5, 2021, provincial and territorial emergency officials across Canada, with the exception of Nunavut, Alberta, Ontario, Quebec, Nova Scotia, and the Northwest Territories, conducted tests of the Alert Ready system. These alerts were sent via radio, television, LTE-compatible wireless devices, and other third-party emergency alert distribution channels such as Alertable.

The one-way broadcast nature of most Alert Ready distribution channels such as radio, television, and LTE compatible wireless devices do not provide a direct way for the public to provide feedback on alerts received, including test alerts. Therefore, Public Emergency Alerting Services Inc (PEASI) again took the initiative to solicit feedback from the May 5, 2021 test, with a specific interest in the effectiveness of the wireless alerting channel.

PEASI created an online survey and asked the Canadian public to complete it. The survey was widely shared via municipal officials, social media, news organizations, and on the Alert Ready website before and during the tests.  In total there were 4,946 responses which is a decrease of 57% from the last survey conducted in November of 2020.  This can be attributed to the decreased number of provinces choosing to participate in the test alert largely because of COVID-19 priorities. 

Survey responses came from:

  • 89.7% – British Columbia
  • 5.4% – Prince Edward Island
  • 4.9% – Combination of all other participating Canadian provinces/territories

While Nunavut, Alberta, Ontario, Quebec, Nova Scotia and the Northwest Territories did not participate in the test, survey responses were received from the public in some of these areas and this data was included in the report created.

Success of the test alert:

  • 88.1% reported receiving the wireless test alert
  • 11.9% reported not receiving the test alert
  • An increase of 2.2% was reported in the success rate from the last test alert in November 2020

Success rate by province:

  • Saskatchewan-79%
  • Prince Edward Island-80%
  • British Columbia-91%
  • Newfoundland and Labrador-75%
  • Manitoba-76%
  • New Brunswick-56%
  • Yukon-100%

One of the survey questions asked:

“if you could improve one thing about emergency alerts, what would it be?” And the top 5 responses included:

  • Be able to override device settings, specifically volume, vibrate and silence/do not disturb modes on phones;
  • Ensure more people receive the alerts (older cell phone models are not currently compatible).  An email database and landline database were suggested as possible solutions
  • Alert information should be more clear and consistent (although 94.1% of respondents said the alert was clear and understandable, improvement is always possible) and improve the content and display (e.g. include pictures, video, language translation, etc.);
  • Some respondents reported that they didn’t know how to get back to the message once it had disappeared from the lock screen on their phones (primarily apple devices) and suggested a less intrusive sound; and
  • Make an app available to download for devices that are not compatible with the Alert Ready system.  

Next to wireless alerts, the most popular distribution methods were third-party mobile apps and television.  Radio and social media were also ways that the alert was received.  15.8% reported that this was their first alert and 7.3% reported receiving a real alert in the past as well as having received the most recent test alert.  

For those with issues receiving the alert:

  •  51.1% came from those with Android devices 
  • 48.4% were using Apple devices
  • 50.9% reported having received a previous alert
  • 46.5% of respondents were using Telus as their service provider, 21.3% were using bell and 20.5% were using Rogers

For those who have devices not compatible with the Alert Ready system, Alertable is a great option to ensure that you still receive emergency alerts.  Alertable is able to send notifications more than 15 different ways allowing increased recipient choice and increased compatibility with systems like Alert Ready.

To read more about Alert Ready click here

To read the Alert Ready test survey report in its entirety click here

What are other tips we could talk about? Leave a comment below and let us know.

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