Your Safety. Our Passion.

We care deeply about public safety and are passionate about creating innovative solutions for emergency alerting officials and the general public.

Our team is vested in the success of public emergency alerting and are active participants and contributors to international best practices and standards.

72 Hours

Years of Experience

We’re not new to this. We’ve specialized in public emergency alerting technology, standards and best practices since 2007 and are internationally recognized.


Emergency Alerts

Our technology stands up in extreme situations as seen by the number of emergency alert messages processed during the Fort McMurray fires in 2016.


Alerting Officials

Emergency managers, first responders and public officials from all backgrounds rely upon our technology to keep their communities and citizens safe.

0 million+

Population Reached

We take pride in the channels we support for maximum public reach: mobile, web, social, radio, television, digital signage and others.

Our Business Advantage:

  • Award winning, proven technology, used in the 2013 Calgary floods, the 2016 Fort McMurray wildfires, and the 2017-18 cross-border wildfires
  • Only commercial solution implemented province-wide in multiple provinces in Canada
  • Only commercial solution that can send alerts to TV, radio and wireless smartphones through the Alert Ready system
  • We know public alerting, we co-authored the CAP-CP standard and other national alerting guidelines used in Canada

Our Technology Advantage:

90% Cloud Software as a Service

80% Mobile Apps, Web, Social Media

50% TV, Radio, Wireless Message

20% Email, SMS

Our Core Values

Our core values guide our work to bring you better results and peace of mind. How do we do this?


We take deadlines very seriously. If you call or email, we get back to you as soon as we can. That’s how it works for our team and how it will work for you.


Collaboration is the key to accomplishment. Better results come from asking questions, making recommendations and understanding your needs and ideas.


From certifications, education and experience to staying up-to-date on the latest trends and best practices, we never stop being the best we can.


You can count on us for high-quality work that is meticulously designed, implemented, and supported using established and effective best practices.


Our doors of communication are wide open. No hidden agendas. Clear pricing plans. We consistently keep you up-to-date on progress throughout the entire process.


Your needs, concerns, budget and deadlines are important to us. Once we know your goals and the obstacles facing them, we prioritize activities with our expertise.


Meet the people who started it all and are leading the way.

Rick Arter

Rick Arter


Rick is responsible for managing all facets of the business including the delivery of customer services. Rick has previously founded and managed successful software services businesses and is a Professional Scrum Master and is certified in User Experience (UX) by the Nielsen Norman Group (NN/g).

Jacob Westfall

Jacob Westfall


Jacob is responsible for the alerting policies, standards and technology contained in the Alertable platform. Jacob is a recognized authority in public alerting and is a co-author of the Canadian Profile for the Common Alerting Protocol (CAP) and numerous other national and international standards and guidelines.

Evan Kirkwood

Evan Kirkwood


Evan is responsible for researching and developing new features and capabilities for the Alertable platform. Evan has presented at international developer conferences and is a Professional Scrum Master and Product Owner and is master-level certified in User Experience (UX) by the Nielsen Norman Group (NN/g).

We get it right the first time.

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